This article may contain personal views and opinion from the author.
Yesterday we were merely speculating which design would the next Pixels likely employ, and today things are literally set in stone as Google–yes,Google–went full sicko mode and revealed its upcoming flagship device by sharing an image on Twitter. You’ve probably seen it already, but in case you haven’t, just take a peek above.
#1. It generates hype
Certainly, self-promotion on social media isn’t something new or something that OnePlus in particular invented, no. However, this is probably the first time Google has pro-actively engaged the never-stopping leak/rumor culture. And let me remind you that this was the very same culture that was responsible for the unprecedented full disclosure of th Pixel 3a/3a XL mid-rangers months before the search giant even announced it. Heck, a full hands-on video originating from Ukraine revealed all the ins and outs of the non-released devices.
#2. One-upping Apple
Okay, this one could be a bit of a petty stretch, but bear with me.
“Google did it first”
It’s time for a paradigm change at Google. Is it going to continue with its sub-standard phone releases or would amp things up and deliver in both the quality and quantity departments.
#3. The public will get accustomed to the camera bump
For one, it acknowledges that such a setup would most certainly be present on the Pixel 4 lineup. Second of all, Google is preventing all the bad press that could criticize them for using such a crass design element later this fall. If there’s about to be any open criticism, it’s happening now, and not in the October/November period when the Pixel 4 family goes official.
From an eyesore to an ‘eh’
People will most certainly have accepted the idea that the next Google phone won’t be such a looker, and will most likely focus on its good features. Truth be told, how often do you look at the rear of your phone? Mine-and yours-disdain for offset square camera bumps is a pet peeve that doesn’t really matter in the grand scheme of things. The camera performance is infinitely more important than design, very possibly the make-or-break functionality of a modern smartphone. Whatever any of these companies put there, there’s a high chance that the core fanbase will suck it up and accept the fact.
#4. The Pixel is finally going mainstream
After years of standing its way and relying on merely a single camera to deliver outstanding results, Google has finally realized that the potential phone adopters in late 2019 will have a very niche and particular list of needs that need to be met. Buying a flagship smartphone in 2019 is very similar to a long-term relationship with another human being – if all goes to plan, you will be together for a few years at least, and you are way more careful in your consumer research beforehand.
It’ll be suicidal if the Pixel 4 doesn’t really come with a ultra wide-angle camera, which will most certainly be present on each flagship smartphone by the end of the year. Telephoto camera experience can be sort of emulated with Google’s imaging algorithms that produce not-too-shabby digitally-zoomed images. Still, you can’t really emulate a ultra wide-angle camera with software.
With Google caving in and adopting such a sensor it clearly sends the message that is aiming for the true mainstream, where a minor missing feature can make or break an otherwise-excellent device. Surely, Google could have tried pulling out the jack-of-all-trades single camera once again, but I don’t see this panning out very well.