After Apple bought Texture, it created new deals for magazine publishers, which gives them about half of the subscription revenue the service generates. Publishers also keep 100 percent of the ad revenue their titles generate.”
The many negative responses were to a large extent prompted by Apple’s App Store and Apple Music policies, which nets the company between 15 to 30 percent of revenue made from app sales and music streaming. However, according to Recode, the 50-50 split in Apple News is actually winning publishes over, as the platform also promises increased exposure.
Inside sources claim that Apple is planning to put quite a lot of money and effort into promoting its premium news service with the intent of generating “millions” of paid subscribers. This seems to keep smaller publishers optimistic about the endeavor, though larger ones may not be as satisfied by the split in revenue.